Why You Need a Media Plan
A media plan is not an option, it's a necessity. It doesn't matter whether you do all of the public relations yourself or you are just part of a big organization. The biggest mistake when it comes to a media plan is that we tend to focus on internal aspects, processes and technical details. While these things are important, it's not the core of a successful media plan.
A media plan can help you in not only identifying who you are trying to reach, but also what you want your audience to do when they hear your message.
Take some time to learn why a media plan is important to your organization. Once you've done that learn how to develop a specific media plan for earned media as well as a media plan for social media and understand why they are different. You'll be glad you did.
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